Storytelling is something that humans have been doing for millions of years. It’s the simple act of repeating a narrative from person to person and in the last few years there has been a rapid rise of #storytelling in marketing, While the rise of storytelling has been dubbed the ‘new marketing’ and has fundamentally changed the marketing mix, story telling has not only changed the marketing mix but people are using their stories to find the ideal work, to change their career paths, to land jobs, expand their businesses etc.

Storytelling is effective in CV writing, it allows candidates weave stories of their accomplishments throughout your CV. Every good story has a beginning, middle, and an end as shown in novels or movies, so when you go for a job interview, remember to structure your responses using the CAR method (Challenges, Actions, Results) or STAR Method (Situation, Task, Action, & Result).

As with every story, know your audience- it is important to know your audience during job interviews, research your interviewer if you know who he or she is, so you know which of your stories is likely to resonate the best. If you don’t know in advance who’ll be interviewing you, ask yourself, “If this person remembers nothing else about my story, what do I hope they take away from it?” Then build on that.

It will take practice, but as a job seeker or 9-5er you need to learn to craft your story so that it draws your listener (Recruiter/Hiring Manager/Potential Employer) in and creates a sense of connection.

The key is to have a great story, tell it well and make the audience feel something and that something should be that you are the best candidate for the job!

Career Counseling

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